Bugles: the game that you can eat.

In an attempt to resurrect a dying brand, we created a campaign that celebrated why people enjoyed Bugles in the first place - by playing with them. 

We positioned Bugles as a game, proposing to sell them in gaming sections of retail stores and releasing a series of online content promoting the many games you can play with a simple bag of Bugles.

 
Bugles take playing with your food to the next level... CREDITS: Client: General Mills, Bugles Agency: Cossette, Toronto Creative Director: Daniel Vendramin Copywriter: Anthony Atkinson Art Director: Greg Kouts, Daniel Vendramin Account Team: Jason Melhuish, Erin O’Connor, Janis Lindenbergs Agency Producer: Sarah Moen Production Company: Untitled Films Director: Curtis Wehrfritz Director of Photography: Justin Beattie Executive Producer: Chilo Fletcher Line Producer: Rosalyn Hegan Post Production: School Editing Editor: Aaron Dark Colourist: Eric Whipp (Alter Ego) Audio/Music: Eggplant
Bugles take playing with your food to the next level... CREDITS: Client: General Mills, Bugles Agency: Cossette, Toronto Creative Director: Daniel Vendramin Copywriter: Anthony Atkinson Art Director: Greg Kouts, Daniel Vendramin Account Team: Jason Melhuish, Erin O’Connor, Janis Lindenbergs Agency Producer: Sarah Moen Production Company: Untitled Films Director: Curtis Wehrfritz Director of Photography: Justin Beattie Executive Producer: Chilo Fletcher Line Producer: Rosalyn Hegan Post Production: School Editing Editor: Aaron Dark Colourist: Eric Whipp (Alter Ego) Audio/Music: Eggplant
Bugles take playing with your food to the next level... CREDITS: Client: General Mills, Bugles Agency: Cossette, Toronto Creative Director: Daniel Vendramin Copywriter: Anthony Atkinson Art Director: Greg Kouts, Daniel Vendramin Account Team: Jason Melhuish, Erin O’Connor, Janis Lindenbergs Agency Producer: Sarah Moen Production Company: Untitled Films Director: Curtis Wehrfritz Director of Photography: Justin Beattie Executive Producer: Chilo Fletcher Line Producer: Rosalyn Hegan Post Production: School Editing Editor: Aaron Dark Colourist: Eric Whipp (Alter Ego) Audio/Music: Eggplant
Bugles take playing with your food to the next level... CREDITS: Client: General Mills, Bugles Agency: Cossette, Toronto Creative Director: Daniel Vendramin Copywriter: Anthony Atkinson Art Director: Greg Kouts, Daniel Vendramin Account Team: Jason Melhuish, Erin O’Connor, Janis Lindenbergs Agency Producer: Sarah Moen Production Company: Untitled Films Director: Curtis Wehrfritz Director of Photography: Justin Beattie Executive Producer: Chilo Fletcher Line Producer: Rosalyn Hegan Post Production: School Editing Editor: Aaron Dark Colourist: Eric Whipp (Alter Ego) Audio/Music: Eggplant
Bugles take playing with your food to the next level... CREDITS: Client: General Mills, Bugles Agency: Cossette, Toronto Creative Director: Daniel Vendramin Copywriter: Anthony Atkinson Art Director: Greg Kouts, Daniel Vendramin Account Team: Jason Melhuish, Erin O’Connor, Janis Lindenbergs Agency Producer: Sarah Moen Production Company: Untitled Films Director: Curtis Wehrfritz Director of Photography: Justin Beattie Executive Producer: Chilo Fletcher Line Producer: Rosalyn Hegan Post Production: School Editing Editor: Aaron Dark Colourist: Eric Whipp (Alter Ego) Audio/Music: Eggplant
Bugles take playing with your food to the next level... CREDITS: Client: General Mills, Bugles Agency: Cossette, Toronto Creative Director: Daniel Vendramin Copywriter: Anthony Atkinson Art Director: Greg Kouts, Daniel Vendramin Account Team: Jason Melhuish, Erin O’Connor, Janis Lindenbergs Agency Producer: Sarah Moen Production Company: Untitled Films Director: Curtis Wehrfritz Director of Photography: Justin Beattie Executive Producer: Chilo Fletcher Line Producer: Rosalyn Hegan Post Production: School Editing Editor: Aaron Dark Colourist: Eric Whipp (Alter Ego) Audio/Music: Eggplant